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Nobody roots for the big guy.

Name: Nobody roots for the big guy.
Uploaded: 2026-10-07T18:32:43.000Z
Duration: 1 min 17 s
Channel: iHeartvip
Description: Nobody roots for the big guy. If you’re up against a massive competitor, lean into your underdog status. It’ll turn their big size into a disadvantage. Mike Cessario - Founder and CEO of Liquid Death @liquiddeath x @davidnovak #leadership #liquiddeath #entrepreneurship #marketing #business

Nobody roots for the big guy. If you’re up against a massive competitor, lean into your underdog status. It’ll turn their big size into a disadvantage. Mike Cessario - Founder and CEO of Liquid Death @liquiddeath x @davidnovak #leadership #liquiddeath #entrepreneurship #marketing #business

By iHeartvip

Published October 7, 2026

From the How Leaders Lead with David Novak community. How Leaders Lead gives you a front-row seat to exclusive conversations with the world’s most iconic leaders across business, sports, and entertainment. Hosted by David Novak, Co-founder and former CEO of Yum!

Posted in Latest Clips. How Leaders Lead gives you a front-row seat to exclusive conversations with the world’s most iconic leaders across business, sports, and entertainment.

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